First announced way back in February, Sony finally unveiled the PlayStation 4, its next-generation console, last week at E3. Priced at $399, it’s $100 less than Microsoft’s Xbox One, which was also shown off last week. The PlayStation 4 will hit store shelves this holiday season and already seems to be a resounding success for gamers. Sony has opted not to limit how you lend, sell or trade-in your games, which has been a major sore spot in gamers’ eyes regarding the Xbox One. The PlayStation 4 also won’t require internet check-ins, which the Xbox One requires on a daily basis. The strange part about all of this is that Sony is winning the next-generation console battle by sticking to the same policies you find on the current systems: the Xbox 360 and PlayStation 3. What’s the lesson in all of this? The way to win over gamers – and their wallets – is to stick to the status quo. Sony’s PlayStation 4 hits store shelves this holiday season for $399.