Google One Today

Google One TodayGoogle quietly ushered in a new application built on top of its nonprofit arm, Google.org. The app is called One Today, and it’s currently invite only for Android users at this time. The aim is to get people to donate $1 to different organizations, while getting the complete information about how your donation will be used up front. This is a huge stumbling block for nonprofits usually, as people are afraid that their money won’t actually get spent on making a real difference. One Today aims to change that. Additionally, One Today has a social component to it, letting you set a cap to how much money you’ll match if your friends donate to a cause. By using Google Wallet, you can simply pay off your “donation balance” once all of your friends have used up your cap. It’s a pretty interesting way of crowdsourcing donations.

Read the full story at TechCrunch.

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