OUYAJulie Uhrman, the CEO/Founder of the smash Kickstarter-project-turned-gaming-console known as OUYA, was the third keynote speaker at SXSW Interactive 2013. Interviewed by The Verge’s Joshua Topolsky, the two dove in the intricacies and challenges of crowd funding and creating a new hardware startup. For the uninformed, OUYA is a $99 gaming platform/console — based on Android OS — that is an alternative to major gaming platforms by Nintendo, Microsoft, and Sony. As the conversation began, Julie and Joshua discussed how games and gaming are changing and that OUYA wants to make it possible for developers to bring many more kinds of games to the living room. To that point, and as an entertainment lover, Julie found that they she was playing games on her mobile phone all the time.

Read the full story at TechCrunch.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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