Almost two months after Amazon revealed a new ‘Coins’ virtual currency for Kindle Fire app purchases, Barnes & Noble has now announced that Nook-users will soon be able to make in-app purchases too. The media giant has partnered with Fortumo for this roll-out, which means that developers will now be able to monetize premium content for apps on devices such as the Nook HD and Nook HD+. We actually reported on Fortumo, a fast-growing company with offices in Estonia, San Francisco and Beijing, last month just as it raised a new ‘growth round’ (size undisclosed) to solidify its position as one of the leading providers for mobile payments. Indeed, Fortumo’s one-click checkout means that once a Nook-user has registered for in-app purchasing, they don’t need to enter credit card numbers with each payment.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.