Nike released its Nike+ FuelBand to the public a year ago this month. If you’re unfamiliar with the product, it fits around a user’s wrist and provides one common tracking metric for any sort of physical activity. The FuelBand builds on Nike+, a shoe-embedded energy-tracking product the company launched for runners in 2006 and has since expanded to basketball. The FuelBand measures activity in what it calls NikeFuel points using oxygen kinetics, which it says is a better method of measurement than simply counting steps. The device also tracks steps and calories, but fuel points let users compare different sports and activities — a basketball game vs. a dance class vs. a yoga session vs. a long walk, for example. To mark the FuelBand’s one-year anniversary, Nike shared some data with us to show just how active its users have become.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.