Popular photo sharing network Instagram has announced that there are now 100 million monthly active users, marking 11.11% growth in just over a month since its announcement of 90M MAUs last month. Instagram crosses the 100M mark just two and a half years after its 2010 launch. Instagram was said to have 100 million total users a few months ago, but today’s measurement is of monthly actives, a metric that the company began reporting after recent terms of service changes were rumored to cut user numbers drastically. Instagram founder Kevin Systrom shared some thoughts on the milestone in a blog post. “One night soon after launch, about a half-mile away, Giants Stadium was full of fans cheering on their team in a race for the NLCS against the Philadelphia Phillies…While we may only have had a few thousand people around the world using Instagram that night, we had a sense that maybe through Instagram we could tune in to what was happening just a few steps away.”
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.