The MacBook Pro with Retina and 13-inch MacBook Air got some mid-cycle improvements under the hood on Wednesday, with a new 2.6GHz processor for the 13-inch Retina MacBook Pro, new 2.4 and 2.7GHz processors for the 15-inch version, and 16GB of memory as a top-end spec on the larger Retina model. The MacBook’s 256GB version has a new lower price of $1399, and the 13-inch Retina now starts at $1499 and $1699 for the base and upgraded configurations respectively. The 13-inch MacBook Pro with Retina display was at $1,699 and $1,999 respectively for its two stock considerations before Wednesday, and the higher-end model sported only a 2.5GHz processor before any user upgrades. So now you get a beefier process for $300 less.

About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.