Netflix will get “social features” that will allow users to share their viewed movies online, according to a report by Talking Points Memo. Netflix has long wanted users to link their video accounts with Facebook and other social networks, but has been prevented from doing so because of the Video Privacy Protection Act, which bars company from disclosing information such as video rentals. An amendment to that law passed on Friday allows digital, as opposed to written, permission from users and thus makes it easier for Netflix to move forward with its social plans. CNET contacted Netflix for confirmation, and we’ll update the story when the company responds. It’s not a huge surprise that Netflix would move quickly into this area; the company backed the amendment and applauded its passing on Friday.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.