The 2012 U.S. Presidential Election is shaping up to be the most digital election in the history of the country, as Mashable has documented. An infographic underlines how much social and digital media’s influence has grown from the last election in 2008 and how much campaigns are increasingly moving their operations online. In this election cycle, $9 billion will be spent on campaigns across the country. Of those, $159.2 million will be spent online, a 616% increase compared to 2008. Read the full story at Mashable.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.