Let’s say you wrote a book about crowdfunding. How would you fund it? Chance are you would use your expertise in crowdfunding to crowdfund it. You would be very successful in doing so, right? Wrong. The book “Crowdfunding: A Guide to What Works and Why” was put up on Kickstarter with a $35,000 goal. A mere 103 backers offered up a total of $3,878, which Nik Cubrilovic (via Uncrunched) points out on Twitter, just doesn’t cut it. Given that crowdfunding is largely an Internet phenomenon, I think the project that is being pitched has to appeal to the Web generation. Read the full story at The Next Web.