Consumers aren’t nearly excited about Amazon’s latest tablet as they were for the original. The Kindle Fire was the first tablet aside from the iPad that saw widespread success, capturing 14% of the tablet market in its debut quarter. The Kindle Fire HD doesn’t seem to have the same effect on consumers, though. According to a study conducted by CouponCodes4U, nearly half, or 45%, of those polled are “unimpressed” with the Fire HD. In addition, 54% of respondents said they would opt for an iPad mini instead of Amazon’s tablet. Read the full story at Boy Genius Report.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.