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Facebook has woken up to the fact that some of the Likes on a Page might not be from genuine fans. It has taken steps today to remove Likes on Pages that ‘may have been gained by means that violate our Facebook Terms’. Facebook prides itself on the principle of ‘real identity’ and it wants the same authenticity to extend to its Pages. It reckons that less than 1 per cent of Likes will be automatically removed from Fan pages and it will only remove Likes that have not been abiding by Facebook’s terms. Read the full story at ZDNet.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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