The simple act of turning a shirt from white to blue—or any color—requires 25 liters of water and enough harmful chemicals that every clothing manufacturer should be looking for safer methods. Like this fantastic CO2-based DryDye technology that Adidas has started using which doesn’t require a single drop of H2O. But it’s not like the color dyes are blasted at the shirts with a pressurized CO2 canister—although that would be pretty awesome. In reality, the fabrics and chemical dyes are placed in a large sealed chamber, and CO2 is pumped in to a pressure of about 74 bar. Read the full story at Gizmodo.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.


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