Apple investors, start your engines. The latest juicy morsel to emerge from the soap opera that is San Jose, California’s Apple vs. Samsung trial consists of a remarkable state that comes straight from the horse’s mouth. The Verge, which is actually live-blogging the trial right now, caught a great tidbit from Apple’s senior vice president of worldwide marketing, Phil Schiller. Each time Apple releases a new version of its iPhone handset, it sells roughly as many units as all previous models combined. “Each new generation sold approximately equal to all previous generations combined,” Schiller said while testifying in court. Read the full story at Boy Genius Report.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.