Today, Seattle-based Simply Measured launched its Instagram analytics tool for both the public, and its enterprise customers. In conjunction with that release, the company made public a study that it executed of the Interbrand 100 firms, concerning their usage of Instagram. The Interbrand 100, for the uninitiated, is a list of the world’s one hundred most valuable brands. At the top: Coca-Cola, IBM, Microsoft, Google, GE, McDonalds, Intel, and Apple. The blue chip brands, if you will. Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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