Google’s about to expand its original content experiment by spreading another $200 million around the video production community. The original $150 million, which created nearly 100 new YouTube channels with notables like Amy Poehler and NBA Star Blake Griffin, apparently caught on with advertisers who were willing to pay a premium to appear alongside branded, non-crummy content. It’s also popular with the creative set, who like the instant feedback and flexibility to take a show 180 degrees if needed in order to draw eyeballs. Read the full story at Engadget.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.