Macbook Air Power Supply
Macbook Air Power Supply

There is absolutely nothing on earth more delightful, more anticipatory, more scintillating than unwrapping a new product from Apple.  It’s like Christmas, New Year’s Eve and the 4th of July all rolled into one.  The rising action as you remove the plastic, the exclamation off awe as you see the device nestled in its VacuFormed tray, the sensual exhilaration as you remove it from the box – such was my moment this afternoon as I unboxed my new MacBook Air 13″ 2.0GHz dual-core Intel Core i7 (Turbo Boost up to 3.2GHz), 8GB, 512 Flash.  This puppy is so hardcore, Apple just lists is specs on the bottom of the MacBook Air page without giving you a way to purchase it.  This is the MacBook Air that dreams are made of … it’s beyond Mac Fanboy love … it is an unmarked badge of honor for “geeks in the know.”

After admiring my new cybertronic external brain-extender for a few seconds, it was time to plug it in.  I reverently removed my six month old MacBook Air (half the power, half the storage, half the speed, half the RAM) from its hallowed place next to my Apple 27″ Thunderbolt monitor and went to plug in the new one: WTF?  The power adapter is “new” too?  Really … do you know how many MacBook Pro and MacBook Air power supplies I have scattered around?  The new MacBook Air is incompatible with every Apple Power Supply ever made?  No, No, No!!!!!

Mag Safe Plug & Mag Safe 2 Plug
Mag Safe Plug & Mag Safe 2 Plug

Yes, yes, yes.  What you see in the picture is a MagSafe plug on the left and the new MagSafe 2 plug on the right.  I don’t think I can accurately communicate how many colorful metaphors I espoused before calling my account manager at Tekserve (My favorite place to purchase Apple products).  As it turns out, there is a very ugly, non-Apple-like solution available from Apple.  For $9.99 you can purchase a MagSafe to MagSafe 2 converter and stick it into your new, beautiful, extraordinary MacBook Air. Really?  For $2,500 bucks?

First, the sad news that you need an adaptor to use your computer with any existing MacBook power supply. Then, to add insult to injury, you have to purchase it for $9.99. Yes, this is the best 13″ computer I have ever touched.  Yes, I just did a ProTools session with 10 other windows open, Adobe CS 5 running and didn’t need to use an external hard drive. Yes, this is so smoking fast, and the display is so remarkably crisp, I can’t believe that it only costs $2,500 bucks (with Apple care).  But, I’m so pissed about this little $10-dollar dongle – mostly because I am sure I’m going to lose it at the most inconvenient time.  Ugh!

OK. I feel better now.  Thanks for letting me rant like a spoiled little kid.  Hey Apple, guess where I’d like you to stick this little plug?

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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