Want to spend a summer making photocopies? Don’t work as an intern for Samsung’s Nick DeCarlo. Forget making coffee. The vice president of portfolio marketing for the South Korean tech conglomerate’s US arm had a far more challenging assignment for Eric Medin last summer: figure out a way to make use of a technology known as near field communication (NFC) that doesn’t involve payments. Not an easy task. NFC has long been regarded by cynics as the Brazil of mobile technologies: it’s the future… and always will be. The technology lets smartphones and other devices communicate with each other by holding them near each other. To put it crudely, think of it a smart, two-way version of the radio-frequency identification (RFID) tags widely used today. Read the full story at Forbes.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.