Shelly Palmer

Shelly Palmer Radio Report – February 9, 2012

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Amazon struck a deal with Viacom adding thousands of new titles to its streaming library. Amazon Prime subscribers can now watch episodes from Viacom owned networks like Comedy Central, MTV and Nickelodeon. A Prime subscription will run you $79 a year. In other news, the value of your old smartphone may be more than you think. A study found that after one year, iPhones still sell for 63% of its retail value, compared to 46% for Android phones. After just 6 months, iPhones are still worth 89% of its MSRP. And finally, liking a brand on Facebook doesn’t necessarily mean you’re loyal to it. A report by eMarketer found that 67% of consumers that Like a page are just looking to get a good deal. For nearly half of consumers, liking a brand’s page has zero influence on brand loyalty.