Soon you’ll never have to run for the remote to turn down an obnoxiously loud commercial. The FCC passed the Commercial Advertisement Loudness Mitigation Act, which will require commercials to maintain the same volume as what you were previously watching. The law comes into effect in December of next year. Read the full article at LATimes.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.