Hewlett-Packard announced that despite previous decisions, it’s keeping its personal-computer division. According to the company’s CFO, the costs to do so were prohibitive. If HP left the PC business it could have cost them around $1.5 billion up front and a $1 billion a year in branding opportunities. Read the full article at WSJ.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.