Hewlett-Packard announced that despite previous decisions, it’s keeping its personal-computer division. According to the company’s CFO, the costs to do so were prohibitive. If HP left the PC business it could have cost them around $1.5 billion up front and a $1 billion a year in branding opportunities. Read the full article at WSJ.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.