The advent of the DVR transformed how audiences consume television and soon, how networks charge advertisers. Networks are finding that when DVR views are factored in, shows’ ratings can change drastically. Getting the advertisers to agree to new terms will be the tricky part. Read the full article at NYTimes.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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