Digital coupons accounted for 9.8% of all coupons used in 2009 and companies like Point Inside are trying to make their usage even easier. By allowing a mobile application to track your location, coupons can be pushed to your phone depending on where you are standing in the grocery store. While current GPS accuracy isn’t down to the shelf, we are an arm’s length away from hyperlocal coupons. Read the full article at NYTimes.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.