Digital coupons accounted for 9.8% of all coupons used in 2009 and companies like Point Inside are trying to make their usage even easier. By allowing a mobile application to track your location, coupons can be pushed to your phone depending on where you are standing in the grocery store. While current GPS accuracy isn’t down to the shelf, we are an arm’s length away from hyperlocal coupons. Read the full article at NYTimes.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.