Shelly Palmer

2008 06-13 MediaBytes: YAHOO – GOOGLE – MICROSOFT – EBAY – SPRINT- CLEARWIRE – WIMAX – MYSPACE – THE WB

 

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Watch Shelly’s commentary on YAHOO’s (NASD:YHOO) search ads deal with GOOGLE(NASD:GOOG) and the fallout with MICROSOFT(NASD:MSFT).

EBAY (NASD: EBAY) has shut down its web-based TV exchange, which received little support from networks during its first year on the market. The platform, which was used by cable networks to broker deals electronically, never caught on with networks, which feared it would de-value ad dollars. Ebay’s TV exchange also did not receive the support of the Cabletelevision Advertising Bureau during its brief tenure.

CLEARWIRE (NASD:CLWR) and SPRINT (NYSE:S) are touting their WiMAX network as a “third pipe” into the home. The companies behind the WiMAX network envision customers using any “legal device” on the network and are offering non-exclusive wholesale access for early adopters. The WiMAX consortium, which hopes to cover 140 million people by 2010 (220 million by 2017), is also promising customers 6Mbps down and 3Mbps up.

MYSPACE (NYSE:NWS) is getting a massive re-design.The social network known for spam messaging and blinking ads will undergo a massive overhaul next week, including a revamped homepage, an updated navigation map and a new search feature. MySpace is expected to relaunch with the update design Wednesday June, 18.

WARNER BROS. TELEVISION GROUP (NYSE:TWX) has signed a broadband distribution deal for the revitalized WB network. The once defunct, now alive in the digital sphere WB will receive syndication on Joost, Dailymotion, Sling Media, TiVO, and Veoh, but not online television destination HULU. While Hulu is a major omission, analysts believe it hardly matters as the NBC-FOX venture already has a separate distribution deal for The WB’s most popular show, Buffy The Vampire Slayer.