According to Wired.com – Internet powerhouse Yahoo is introducing an online music subscription service that will enable consumers to download thousands of songs onto their portable MP3 players for $60 annually, undercutting the prices of the current industry leaders by more than 60 percent.
The Sunnyvale-based company planned to unveil “Yahoo Music Unlimited” Wednesday in a direct challenge to similar subscription services offered by Real Networks and Napster.
Yahoo is offering unlimited downloads from a library of 1 million songs for $6.99 per month or $60 for an annual subscription. That’s a sharp discount from Los Angeles-based Napster and Seattle-based Real Networks, which both charge $14.95 per month, or just under $180 annually, for similar services.
By encouraging consumers to become song renters instead of song owners, Yahoo, Napster and Real Networks are pursuing a different sales approach from Apple Computer’s popular iTunes music store.
Under the rental model, consumers must pay a recurring fee and synchronize their portable music players with the subscription service at least once a month to preserve the music. If the subscription expires, the previously downloaded music becomes unplayable.
Rent or buy … I wonder it someone is going to make this free if you’re willing to listen to some commercials. Wait a minute … that’s Radio! 
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.