Get ready for the world’s first AI beauty pageant, featuring AI-generated models competing for the title of Miss AI. Unlike conventional beauty contests, this competition evaluates participants not only on aesthetics but on the technical sophistication behind their creation and their social media influence.
The event is organized by the World AI Creator Awards (WAICA) with support from Fanvue, a platform known for hosting virtual models. The winner of Miss AI will receive $5,000, promotional opportunities on Fanvue, and additional public relations support valued at more than $5,000. Contestants will be judged by humans, of course.
My first instinct was to completely ignore this as a publicity stunt, which it absolutely is. However, the fact that there’s an audience for this speaks volumes about consumer behavior changes, the importance of virtual influencers, synthetic friends, and the trend toward spending time with anthropomorphized generative AI products.
Most modern business owners (and the marketers who support them) go to great lengths to be “authentic” to their brands. Are these “authentic” virtual influencers? “Authentic” synthetics? “Authentic” anything? The answer is an unequivocal “yes!” These artificial beings are authentic to their audiences, so we need a new marketing mantra: “Authentic to them, not to you.”
Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.