Shelly Palmer

Shelly Palmer Radio Report – September 30, 2014

Radiohead fans woke up to a fun surprise recently when frontman Thom Yorke released a surprise new album on BitTorrent through its new “paygate” feature for Bundles. BitTorrent has work to re-brand itself from a pirate’s paradise to a legitimate place for artists to distribute their music. BitTorrent’s first bundles kept content behind a gate unless you provided more info, like your email address. Thom Yorke’s newest album, “Tomorrow’s Modern Boxes,” is the service’s first paygated Bundle. Anyone can download the single and video for free, but unlocking the rest of the album costs $6. It’s fitting that Thom Yorke is the service’s first paid artist – Radiohead released its 2007 album “In Rainbows” as a download with a pay-what-you-want model. BitTorrent takes a 10 percent cut, but the publisher and artist get the rest of the money and the associated fan data. Time will tell if BitTorrent’s service is a viable option for artists to launch new music, but as a platform with more than 100 million downloads, it’s at least worth a look.