WSJ: Hulu in Talks With Cable Providers to Bundle Service
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Hulu officially appointed its new CEO last month, and it appears the company may now be pursuing a new business strategy as well. The Wall Street Journal is reporting that the streaming video service is in talks with several high-profile television providers about potential bundling deals that could see the Hulu Plus subscription tier wrapped into pay-TV packages. According to the report, Time Warner Cable, Comcast, Cox, AT&T, and Verizon have been among the companies in the talks. Piping Hulu in directly through customers’ set-top boxes is said to have been discussed, along with an AT&T bundle that would pair Hulu Plus with wireless broadband service. Hulu is essentially pitching itself as a turnkey solution for cable and satellite providers looking to provide online content for their users. Rather than building out their own services, companies like Time Warner could just direct their users to Hulu.
