Study: Netflix Accounted for 89% of TV Streaming in Q1 2013
Shelly Palmer & Joey Lewandowski
Netflix continues to dominate the TV show streaming industry, grabbing 89 percent of the market during Q1 2013. At the same time though, it lost 4 percentage points year over year as competitors Hulu Plus and Amazon Prime gained 3 percentage points and 1 percentage points, respectively. The latest data, which comes from marketing firm NPD, shows the number of viewers watching television shows via subscription video-on-demand (SVOD) services increased 34 percent, compared to the same quarter a year ago. As you can see, there is a minor overlap when it comes to TV shows, with Hulu Plus taking 10 percent of TV streams in Q1 and Amazon Prime accounting for 2 percent of overall TV units streamed. Netflix is still the clear winner, however, as it took a 90 percent share of video-streaming units, which includes both TV shows and movies.
