Facebook Streamlines Ad Products, Nixes Offers and Questions
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Facebook is working on simplifying its different ad units and streamlining its products in an effort to make things simpler for businesses looking to spread the word via the social network, it announced Thursday. Facebook looked at its 27 different ad products and decided to cut down on the number of options to improve a smaller number, and it said that making ads simpler will be a priority for the company moving forward. Facebook explained the idea in a blog post on Thursday: “When we work with a marketer, we always start with their business goals, and we are going to do the same thing with our ad products. Our vision is that over time, an advertiser can come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them achieve it.”
