MLB Mobile App Lets Fans Upgrade Their Seats While at the Game
Shelly Palmer
It used to be one of the perennial joys of going to the ballpark. You find your seats in the nosebleed rows above right field, wait patiently for a few innings, then scope out some unused seats in the pricier sections below and sneak down when the ushers have left their posts. Well, you can pretty much forget about that now. As the 2013 baseball season approaches, MLB Advanced Media—the Internet arm of Major League Baseball—and Experience, an Atlanta-based technology company, are rolling out a new seat-upgrade feature within baseball’s applications for the iPhone and Android phones. It’s pretty much exactly what it sounds like: Teams will let fans use their smartphones in the middle of games to pay to upgrade their seats, earn rewards, or access different parts of the stadium.
