Yahoo’s New Home Page is More Personalized, Interactive
Shelly Palmer
Yahoo plans to start rolling out a new front page at Yahoo.com starting right now, with the goal of making the new experience available to everyone in the United States within two days. I’m familiar with the front page but not a regular visitor, so when I saw the new design, I spotted a few changes from the old one — nothing too dramatic. Vice President of Product and Media Mike Kerns said Yahoo.com has a large audience (tens of millions of daily visitors) that’s used to the existing experience, so the team had a strike a balance between pushing things forward and making sure the page still feels familiar. “We couldn’t go too radical, but we have introduced some meaningful new changes,” Kerns said. The biggest overall change is an increased emphasis on personalization.
