Is it Smart for Netflix to Dump New Shows in One Big Clump?
Shelly Palmer
Netflix’s flagship original programming effort, House of Cards, dropped the other day, and chances are you’ve heard because a lot of people have been talking about it. The question is, will they keep talking? Netflix shoved the show out into the world all at once, just like it’s going to do with Arrested Development, so bingers rejoice! But what about that weekly buzz? The “water-cooler” conversations? The weekly recap articles? Does the interest surge generated by this kind of binge-worthy release match the same kind of growing buzz you can get for traditionally released shows? Especially dramas? We’ll have to wait a bit to really find out, but what’s your hunch: smart or stupid?
