Welcome to Square, a company that has reimagined the doing of day-to-day transactions for the information age. This Square has only two sides, the Square Wallet and Square Register (which is where businesses register to accept credit card and electronic payments from customers). Let’s start with the Free Secure Card Reader – you just sign up at square.com and the company will send you a free card reader. The reader fits right in your pocket and securely encrypts every swipe. You can also download the free Square Register app and link your bank account. There are no setup fees or long-term contracts. You’ll be accepting payments on your smartphone or iPad in minutes – and the transactions are competitively priced. For customers, the company offers Square Wallet. It’s kind of magical. Just download Square Wallet, link your credit or debit card and simply say your name to pay. There’s a hands-free checkout feature and, for businesses, the customer’s name and photo appears on the register so the cashier can easily confirm the user’s identification. Square offers several products for businesses and consumers all centered around the idea that wireless mobile devices can enhance shopping experiences for both sellers and buyers.
