Sprint customers will now be able to have their own vanity numbers. The mobile carrier has announced a partnership with Zoove that will now allow its customers to have their own StarStar numbers. According to Sprint, customers can choose their names, personal handles, or other tags, and set them as their StarStar Me numbers. StarStar is run by Zoove, which has heretofore delivered its services to companies. Zoove’s CEO Joe Gillespie previously served as executive vice president of CBS Interactive Technology & News. Read the full story at CNET.