Shelly Palmer

Could Apple Start Making Robots?

SIRI

Apple has firmly entrenched itself in the computing, music, smartphone and tablet markets and potentially the television market as well. One analyst thinks Apple could venture even further away from its Mac roots: into robots. UBS analyst Steven Milunovich, who initiated Apple coverage on Tuesday, rating shares “buy” with a $740 price target, suggested Apple could eventually move into the home robotics market. The analyst, however, noted this is probably more than a decade away. Milunovich explained that “robots for the home would represent a new category, require substantial innovation, and leverage Apple’s ease-of-use knowledge and brand.” Read the full story at Forbes.