Shelly Palmer

Big Brother is watching, and he wants to sell you a new car

Minority Report Ad

Steven Spielberg’s “Minority Report” painted a scary picture of the future in a number of ways. For privacy advocates, one of several nightmarish technologies used in the film allowed outdoor signs and billboards to play targeted interactive advertisements by scanning the eyeballs of passers-by in order to identify them. Such technology isn’t widely available yet, but Intel plans to take a big step toward a future chock-full of invasive ads when it launches a new TV advertising platform that makes use of facial recognition to target ads to viewers. Read the full story at Boy Genius Report