Shelly Palmer

YouTube Adds "Click to Buy" Feature: MediaBytes with Shelly Palmer October 8, 2008

 

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The Dow Jones had another rough day yesterday, closing at 9447. The Dow is down over 800 points in the past two days. Let’s hope that bargain hunters swoop in and start buying.

YOUTUBE has added a “click to buy” feature alongside videos. For instance, videos by EMI & UMG artists on YouTube will have an ad next to them where users can purchase the song from Apple’s iTunes and Amazon’s MP3 Store. The move is Google’s latest attempt at trying to squeeze revenue out of YouTube.

RIM is set to roll out the touch screen BlackBerry Storm. RIM’s first real iPhone competitor has a smaller screen, is heavier than the iPhone and will run on Verizon’s 3G network. Unlike the iPhone, the Storm will not have Wi-Fi access, which, according to RIM’s co-CEO, would’ve excessively drained the Storm’s battery.

HYUNDAI has purchased all of the ad spots GM abandoned for next February’s Academy Awards. Hyundai will be taking over GM’s nearly $13.5 million ad budget from last years Oscars, which accounted for nearly 10% of ABC’s ad rev from the Oscars. It is unclear whether or not Hyundai will take over GM’s exclusive automotive advertising deal with the Academy Awards.

Today’s consulting question comes from Kerry P., an actor from Newport, RI. Kerry asks, “Why was the production design for the debate so terrible?” Shelly has the answer on today’s MediaBytes.