Facebook Acquires Branch, a Link-Sharing Service, for $15 Million
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Link-sharing service Branch and sister service Potluck have agreed to be acquired by Facebook for around $15 million, sources familiar with the deal told The Verge. Branch CEO Josh Miller broke the news in a Facebook post this morning, but didn’t disclose a price. Branch’s team of nine will remain in New York, Miller says, and will form a new team at Facebook called “Conversations,” whose goal will be to help users “connect around their interests.” Most recently, Branch launched Potluck for iPhone, a Tinder-meets-Circa news app that serves up bite-sized news clips you can talk about with friends inside the app. Previously, Branch launched its titular product, a web-based link-sharing service that aimed to move conversations about news out of email (and out of Facebook, ironically), and into a new, more contextual space.
