Hulu’s Not for Sale Yet, But People Want to Buy It
Shelly Palmer
Two years ago, Hulu’s corporate owners put the video site up for sale — and then took it off the block. New version of a similar story: Hulu’s corporate owners still aren’t sure what they want to do with the site. But they are starting to hear from would-be buyers, anyway. One of those potential purchasers is Ross Levinsohn, who worked hard to buy Hulu when he was running Yahoo in 2011. Now Levinsohn is working for Guggenheim Partners, the $160 billion fund manager that owns the Los Angeles Dodgers and media assets like the Hollywood Reporter, and industry sources say he has talked about buying the site again. Other companies that have kicked tires — or indicated an interest in kicking tires — include Yahoo and Amazon, sources say. No prospective buyer has made anything like a formal offer, though. And no one can buy anything until Hulu owners Disney and News Corp. figure out a plan for the video hub.
