Report: Apple, Beats Talking About Future Daisy Music Streaming Service
Shelly Palmer
Excuse us, but we find it hard to swallow some of the hype that swirls around the Beats brand. That sounds harsh, maybe, but it’s borne out of experience. Anyway, we do trust Reuters, and that outlet claims to have it on good authority that Beats is “in talks” with Apple over a partnership involving the forthcoming Daisy music-streaming service that was formerly MOG. The word is that Tim Cook attended an “informational” meeting with Beats CEO Jimmy Iovine and “expressed interest” in his business model — whatever that is — and that Apple’s head of Internet products, Eddy Cue, was also present. In news that is very much related, Beats has also revealed that it’s managed to generate enough buzz around the $12 million acquisition of MOG to raise a further $60 million in investment to help it to launch the rebranded and hopefully expanded service as a separate entity later this year.
