Slacker Radio Re-Design Aims for ‘Complete Music Service’
Shelly Palmer
You could discover a song on Pandora, search for more by the artist on Spotify, and get context from satellite radio DJs, or do it all in one place with Slacker. After hitting 4 million monthly users and 500,000 paid subscribers, Slacker on Wednesday unveils a big redesign for its site, apps, and car integrations. It wants to claw mainstream users away from competitors with a “complete music service”. Slacker has been, well, slacking. Despite launching in 2007 and offering a winning combo of customizable radio, on-demand streaming, and human DJ’d stations, it’s way behind the pack. Spotify recently hit 20 million users and 5 million paying customers, Sirius XM satellite radio has around 24 million paid subscribers, and Pandora has over 175 million listeners. Most people couldn’t even tell you what Slacker is.
