Nope, no Apple TV device from Jeff Bezos today. Instead the Amazon CEO spent most of his time going after one of Apple’s core products instead: His new line of Kindle Fires is aimed directly Apple’s iPad, even though he never mentioned the company or its tablet a single time. But beyond the specs and stats Bezos trotted out today, his most interesting compare-and-contrast exercise was rhetorical: Amazon, he spelled out, isn’t in the gadget business, but the retail business. In his words: “We want to make money when people use our devices, not when they buy our devices.” Read the full story at All Things D.