Shelly Palmer

The secret to Samsung’s massive success: Attack every corner of your home

Samsung

Samsung has seen tremendous success in recent history, and 2012 has been nothing short of stellar for the consumer electronics vendor so far. The company’s sales hit $42.2 billion in the second quarter this year, topping rival Apple by a healthy margin, and its profit of $4.6 billion was up nearly 50% year-over-year. So how does Samsung do it? While companies like Apple use a somewhat narrow focus to their advantage, Samsung takes a different approach: Sell everything. Read the full story at Boy Genius Report.