Twitter

What is the value of a Facebook “Friend?” What is the value of a Facebook “Like?” What is the value of a Twitter “Follower?” How do you calculate the ROI? What is the value of a fan engagement? How do you quantify time spent on your site, with your profile or on your fan page? Continue Reading →

Re-syndicated from KellerFay.com Imagine you have an important marketing investment decision to make, and you have what you think is clear and compelling evidence. Then, you subsequently learn that in fact you are overestimating the impact of your investment by as much as 40%. You’d be pretty upset. This is what may be happening today Continue Reading →

In years ahead, people might look back at the events of last Friday afternoon as watersheds for interactive TV and new channel development, if Google gets its aims straight. If those aims, cultivating worthwhile interactive applications and the next generation of diverse TV content, become embraced by the public, direct all the credit to what Continue Reading →

Twitter usernames and hashtags are showing up all over television and it shouldn’t be a surprise. The company is actively working with producers to integrate the service into your favorite shows. Twitter has been working on this strategy for years and hopes its service can guide our conversation around the TV. Read the full article Continue Reading →

A recent study published by Chadwick Martin Bailey revealed that 64% of people who follow brands are also customers of those brands. This data point has created quite the buzz. It’s been shared, tweeted, and used as ammunition by social brand managers to justify more social spending and Twitter activity. First and foremost, I am Continue Reading →

[wpaudio url=”https://media.shellypalmer.com/wp-content/images/usrn/111027_SHELLYPALMER_GEN_BED.mp3″ text=”Click to play … ” dl=”0″] The National Security Agency is helping battle growing fears of international hackers targeting Wall Street banks. The agency is offering military and private defense contractors to help banks defend against cyber attacks. Over 100 countries are estimated to have hacking capabilities strong enough to cause harm. In Continue Reading →

When we look back in 20 years, the last few years will mark a massive turning point in the history of humankind. In 2010 would anybody bet one dime on Ghaddafi being overthrown? Or weekly uprisings in Syria? A pharaoh-like figure being relegated to a a sad criminal case? Who would have thought a small Continue Reading →

I don’t always look forward to software updates from Apple.  Most of the time I can’t take advantage of major upgrades because the software I use the most will not be ready.  Companies like Adobe, Digidesign and Intuit generally do not have enough time with major upgrades before they are released to the public and, Continue Reading →

I’ve been enjoying a recent issue of Monocle, an unusual magazine that has a lengthy feature on companies around the world that are proving that some of the truths we hold as givens aren’t really true at all. The article highlights newspapers that are growing in circ because of great local investigative journalism, small bookstores Continue Reading →

The Occupy Wall Street protestors have gained large amounts of support despite a lack of traditional media coverage, after turning to social media. Twitter, Facebook and Tumblr are being used to organize supporters, document police action and bring accountability to the movement. Read the full article at Discovery.com Continue Reading →