DTC Skills Workshop | Shelly Palmer

Every Wednesday from 3pm-4pm ET on Zoom. Hosted by Shelly Palmer

The digital skills required to create and market direct-to-consumer (DTC) digital products and services have become table stakes for corporate executives and solo practitioners alike.

In this series of interactive workshops, Shelly Palmer will take you through the process (both strategy and hands-on how to tactics) of creating, building, and marketing digital products.

Topics include:

Building buyer personas
Crafting media buying targets
ROI and ROAS calculations
Product development
Marketing funnels and landing pages
Media and metrics
Media optimization
Tools, tips & techniques

This is a free weekly workshop open to all.

The subject is presented in a lecture/lab format.

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Digital Skills Workshop

Every Wednesday from 3pm-4pm ET on Zoom. Hosted by Shelly Palmer

This is a free weekly workshop open to all.

To request login credentials, please fill in the form below:

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