CES 2017

CTA and Shelly Palmer to Co-produce New Trendspotting Tech Briefings & Floor Tours at CES 2017

Talia Kornfeld / The Palmer Group / 212-532-3880 / talia@shellypalmer.com
Alexis Zinberg / The Palmer Group / 212-532-3880 / alexis@shellypalmer.com
Allison Fried / Consumer Technology Association (CTA) / 703-907-7603 / afried@cta.tech




NEW YORK, NY, Nov. 15, 2016 — ShellyPalmer Strategic Advisors (a division of The Palmer Group) today announced new Trendspotting Tech Briefings & Floor Tours and a CES Breakfast Series in partnership with the Consumer Technology Association (CTA). Owned and produced by the Consumer Technology Association, CES® 2017 will run January 5–8, 2017, in Las Vegas.

CTA/ShellyPalmer Tech Briefings & Floor Tours

“The CTA/ShellyPalmer interactive walking tours are perfect for people who want deep insights into consumer technology and industry trends,” said Karen Chupka, senior vice president, CES and corporate business strategy for CTA. “We have worked closely with Shelly Palmer and his team of subject matter experts to create a deeper dive into the technology experience.”

Registered CES attendees can take 90-minute ShellyPalmer Trendspotting Tech Briefings & Floor Tours of either Tech East [Las Vegas Convention and World Trade Center (LVCC)] or Tech West [Sands Expo/The Venetian (the Sands)] for $995 per person, or a ~3-hour combined tour which covers both Tech East and Tech West for $1,495 per person (private transportation between LVCC and the Sands is included). Visit ces.shellypalmer.com for more information or to book a tour.

“The new Trendspotting Tech Briefings & Floor Tours are great for busy executives who need to maximize their time at CES 2017,” says Shelly Palmer, CEO of The Palmer Group. “We’ve been curating and leading tours at CES since 1996, but this is truly a transformational year. We’re thrilled to team up with CTA to help make this the best CES ever.”

Tech East Tours showcase innovative technologies from today’s top categories such as automotive, smartphones, tablets, televisions, home electronics, and audio. Tech West Tours feature companies and innovations shaping the future in areas such as health and wellness, wearables, robotics, IoT, 3D printing, and smart home.

Trendspotting Tech Briefings & Floor Tours are available to all registered CES attendees on January 5, 6 & 7, 2017. Tours depart from the ShellyPalmer tour booths located in the LVCC, South Hall 1 Lobby at Tech East or the Sands, Level 2 Lobby, at Tech West. Individuals will be placed in small groups based on departure time. Private group tours are available. Visit ces.shellypalmer.com for more information or to book a tour.

Innovation Series Breakfast presented by ShellyPalmer

Innovation Series Breakfast at CES 2017 – January 6, 2017 (7:30am–10:00am) From self-driving vehicles to anticipatory computing to mixed reality to natural language processing, three remarkable trends are converging, and the world will never be the same. Shelly Palmer and several guest speakers will explore the impact the on-demand economy, autonomous devices and machine learning are having on consumer behavior. This “must attend” networking event at CES gathers leaders in technology, media, entertainment, marketing, government and finance who create value by leveraging their knowledge of consumer technology. Visit ces.shellypalmer.com to request an invitation.

About The Palmer Group

The Palmer Group helps companies, governments, and trade organizations by identifying emerging technologies, providing insights and analysis, and offering software and custom solutions that create value. Our strategic advisory practice, ShellyPalmer Strategic Advisors, offers deep-knowledge subject matter expertise and counsels brands, media, advertising, entertainment, technology companies and trade organizations – with a special focus on data decisioning. Since 1996, thousands of c-suite executives, marketers, media buyers, brand managers, policy makers and engineers maximized their time at the CES by taking a ShellyPalmer tour or participating in one of our breakfasts, cocktail parties or dinners. Re/code dubbed Shelly Palmer “the King of CES Tour Guides.”

About Consumer Technology Association

Consumer Technology Association (CTA)™ is the trade association representing the $287 billion U.S. consumer technology industry. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best-known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. The Consumer Technology Association also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.