Apple signed a deal with the mainly Mississippi-based wireless carrier C Spire that lets them sell the iPhone 4S. The company serves less than a million customers and the deal is confusing to companies like Sprint who had to pay an arm and a leg for selling privileges. What’s in it for Apple? Infiltrating the rural market where its product is under-served. Read the full article at CNN.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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