Instagram messed up big time last week when it freaked everyone out with changes to its privacy policy related to licensing user photos for advertisements. After days of backlash, Instagram reverted back to its old terms of service. While the damage has already been done, Instagram is hoping a new update to its iOS and Android app will silence everyone. Instagram 3.4.0 adds a new filter called “Mayfair” that adds another hint of lavender to images and brightens up the center, support for 25 languages, photo sharing from any album, Facebook iOS 6 integration and various bug fixes. Version 3.4.0 comes hot off last week’s update that added the new “Willow” filter and numerous UI tweaks. Is a new filter enough to keep users from flocking to the new Flickr or Twitter apps; both with built-in filters? Instagram certainly hopes so.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.