The Digital Advertising Alliance (DAA) has issued a statement about the “Do Not Track” settings which will be used in version 10 of the Microsoft-owned Internet Explorer browser. The consortium says that the program’s settings, which turn on “Do Not Track” by default, are not an “appropriate standard” for providing consumers the choice over what content they see. As part of a written response issued Tuesday, the Alliance said: ““Machine-driven ‘Do Not Track’ does not represent user choice; it represents browser-manufacturer choice.” Read the full story at The Next Web.