The Digital Advertising Alliance (DAA) has issued a statement about the “Do Not Track” settings which will be used in version 10 of the Microsoft-owned Internet Explorer browser. The consortium says that the program’s settings, which turn on “Do Not Track” by default, are not an “appropriate standard” for providing consumers the choice over what content they see. As part of a written response issued Tuesday, the Alliance said: ““Machine-driven ‘Do Not Track’ does not represent user choice; it represents browser-manufacturer choice.” Read the full story at The Next Web.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.